Reebok

Reebok: the Premier Road and collabs from the British sportswear label

Reebok: a brand born in England

Reebok traces its roots to Bolton, England, and the Foster family's running shoe workshop at the end of the 19th century. The Reebok name, borrowed from an African antelope, arrived in 1958 and over the decades became a reference in running, fitness and streetwear culture. Today the brand digs into its sporting archive to deliver retro-looking silhouettes, popular across Europe with anyone looking for an alternative to the usual classics.

Premier Road Ultra and Modern: our Reebok edit

The NOIRFONCE Reebok collection puts the Premier Road Ultra centre stage, available in Black, Oat, Moon, Green and Cherry, plus softer shades such as Gentle Pink, Pure Pink and Frosted Berry. The Premier Road Modern completes the line-up in Black and Sandy Mix. On the collab side, the Reebok x BBC Ice Cream Board Flip, made with Pharrell Williams' label, brings a playful touch in Red and Watermelon. A short, focused edit that changes with every delivery.

Reebok trainers sizing and comfort

The Premier Road models take their cue from running: a dynamic silhouette, a sole designed to cushion everyday steps and an upper that holds the foot well. They are easy to wear all day long, around town or on the move. If you are between two sizes, check the size guide on each product page before ordering. The sizes shown reflect the stock we genuinely have, updated in real time.

How to wear Reebok for men and women

With their retro running feel, Reebok Premier Road trainers pair naturally with joggers, wide-leg trousers or raw denim for a relaxed look. Black and Moon stay understated and easy to wear every day, while Cherry, Green or the pink shades become the statement piece of a neutral outfit. The more graphic BBC Ice Cream models are for those who like to show some personality, for men and women alike.

Shop Reebok trainers at noirfonce.eu

Every pair of Reebok trainers sold at noirfonce.eu is brand new, 100% authentic and checked before dispatch. Since 2015 NOIRFONCE has been curating the best sneakers and is an official retailer of Nike, Adidas and New Balance, with a physical store in Madrid. Delivery across Europe is fast and tracked, payment is secure with instalment options, and you have 14 days to return your order. Find your Premier Road at noirfonce.eu.