Air Jordan 3

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Air Jordan 3: Tinker Hatfield's elephant print icon, from Retro OG to collabs

Air Jordan 3: the sneaker that changed everything in 1988

In 1988, the partnership between Michael Jordan and Nike was on shaky ground: designer Peter Moore had left the brand and MJ was seriously considering a move. Tinker Hatfield, an architect by training, took over and built the shoe around what Jordan wanted: a mid-cut, soft leather and a far more premium look than its predecessors. It worked, and Jordan stayed with Nike. That same season he won the Slam Dunk Contest in Chicago with his leap from the free-throw line, wearing the White Cement, and was named MVP.

Elephant print, visible Air and Jumpman: the AJ3 DNA

Three details give the Air Jordan 3 its identity. First, the visible Air unit in the heel, a first for the Jordan line. Second, the famous elephant print, the grey and black textured leather on the toe and heel. Third, the Jumpman logo, which appeared on the tongue for the first time and went on to become the emblem of the whole Jordan brand. Add a soft leather mid-cut upper and Nike Air branding on the heel of OG versions, and you get a silhouette recognised instantly.

True Blue, Black Cement, Levi's: Air Jordan 3 colourways

The Air Jordan 3 launched in 1988 in four original colourways: White Cement, Black Cement, Fire Red and True Blue, all regularly re-released since. At noirfonce.eu, True Blue and Black Cement sit alongside newer takes such as Seoul 2.0, Laser, Rare Air, Spring Is In The Air and World's Best Dad. Collaborations are well represented too: Air Jordan 3 x Levi's in Indigo or Black, the refined A Ma Maniére edition and the version by artist Nina Chanel Abney. For women, Starfish, Orange Citrus and Velvet Brown bring a bolder twist.

How to wear Air Jordan 3 trainers every day

With its mid-cut and elephant print, the Air Jordan 3 works with plenty of looks. With straight raw denim it leans into its late-80s heritage; with cargos or fleece joggers it brings a relaxed streetwear feel. Understated colourways like Black Cement or Levi's Black pair easily with a neutral wardrobe, while True Blue or Spring Is In The Air lift a monochrome outfit. We stock the Air Jordan 3 for men and women, plus GS and kids' sizes for the whole family.

Buy Air Jordan 3 with confidence at noirfonce.eu

NOIRFONCE has been an official Nike and Jordan retailer since 2015: every pair is new, 100% authentic and checked before dispatch. Your order ships quickly with tracked delivery across Europe. If the pair is not right, you have 14 days to return it. Payment is fully secure, with instalment options available. Whether you are after a timeless Retro OG or a sought-after collaboration, the full Air Jordan 3 collection is waiting for you at noirfonce.eu.