Race Day Diary: Blindfolds, Empty Streets, and the Desire to Be Remembered - Oier

Race Day Diary: Blindfolds, Empty Streets, and the Desire to Be Remembered - Oier

At 2:00 a.m., the alarm went off.

I had slept barely three hours.

Under normal circumstances, that would have been a problem. But the previous evening had been one of those dinners you remember long after the trip is over. We had gathered at St Clement's Café and somehow what was supposed to be dinner turned into hours of conversation. Running, work, life, ambitions, experiences. The kind of discussions that enrich a trip far beyond the event itself.

So while the lack of sleep was real, there wasn't even 1% regret.

At 2:40 a.m., after getting ready, I headed down to reception. More runners were already there waiting. Nobody seemed fully awake, yet everybody seemed switched on.

That's when things got interesting. We were told we'd be travelling by minibus to the start. Blindfolds were handed out. Immediately, Squid Game came to mind.

The journey wasn't short. Some people used the opportunity to get a little more sleep. I couldn't. By then I was fully invested in the challenge. My mind kept trying to piece together what was coming next, despite having almost no information to work with.

Eventually we arrived. One hundred runners. Different countries. Different ages. Different backgrounds. All gathered for the same challenge.

I'm pretty sure everyone had different objectives, but personally I knew one thing: I wasn't there to simply participate. I wanted to test myself against some of the best people in the room.

After the briefing, we received our equipment and headed towards the start. There was a silence hanging in the air. The kind that mixes nerves, tension, and excitement.

Nobody looked tired anymore.

The rules were simple. Reach a checkpoint to receive a clue leading to the next one. Complete the sequence correctly and eventually you'd find the finish.

Then we started running.

The pace was fast from the beginning. Maybe because of my background in running, I resisted the temptation to follow. Instead, I settled into my own rhythm. I knew there would be a time to push later.

The first three checkpoints were chaos.

Inside Epping Forest, every shortcut looked promising until it didn't. Every trail felt capable of leading somewhere useful or leaving you completely lost. It felt more like navigating a maze than racing through a forest.

Luckily, at that stage, many of us were still moving together. For over fifteen kilometres, I shared the route with six other runners. Different nationalities. Different generations. Yet united by the same ambition. After all, there's probably a reason you're running through empty streets and forests at five in the morning.

We shared route ideas, race impressions, and encouragement. It became a small temporary team.

That lasted until checkpoint four. There, everything changed. We were handed two different destinations: Checkpoint 5A and Checkpoint 5B. Both had to be completed before reaching the finish, but the order was up to us.

The group immediately started debating routes and calculating options. I thanked them, wished them luck, and left. Perhaps because I was the youngest, they didn't expect it. But I wanted to experience the challenge on my own. And if I was going to reach the finish line, I wanted to get there completely empty. From that point onwards, the race truly began. Thirteen kilometres remained.

Just me and London.

The city felt surreal. Long empty avenues stretched into the distance. Entire streets without a soul in sight. At times it felt like I was running through the set of The Walking Dead.

Around kilometre twenty, my legs started to complain. The strange thing was that I kept getting faster. During those hours, a lot of thoughts crossed my mind.

I thought about the decision to move to Madrid. About taking risks without knowing where they'll lead. About how saying yes to one opportunity can open doors you never expected. About the people around me in this race and the professional success many of them had achieved.

I thought about how badly I wanted to build something meaningful myself.

I thought about how much I wanted to belong in rooms like this.

Eventually, after more than thirty kilometres and having crossed a huge portion of London, I spotted a building covered in Nike branding.

The finish.

As soon as I crossed the line, applause erupted. I wasn't expecting it. For a moment I genuinely didn't understand what was happening. The team was cheering. Other runners were cheering. People were congratulating me from every direction.

Then I started talking to some of the participants who had already arrived.

That's when it clicked. Fifth place. And by far the youngest runner there.

The truth is, the position itself wasn't what mattered most. What mattered was that I had enjoyed every moment and given absolutely everything I had.

But if I'm honest, the result did mean something. Because throughout the race I'd been thinking about one thing. I wanted these people to know I was serious. I wanted to prove that I belonged there. And perhaps most of all, I wanted them to remember me.

The day ended with an incredible post-race recovery experience. Breakfast, hydration, recovery protocols, and conversations with runners as they crossed the finish line one by one.

Looking back, those conversations were almost as memorable as the race itself.

Real stories. Real people.

The kind of moments that remind you why running continues to open doors I never expected to walk through.

Torna al blog

Lascia un commento

Si prega di notare che, prima di essere pubblicati, i commenti devono essere approvati.

Otros blog posts

New Balance 1890 on Film, Part 2: One Night at Gallery Noir

New Balance 1890 on Film, Part 2: One Night at ...

Part 2 of our New Balance 1890 project: we turned Espacio Amen in Malasaña into Gallery Noir to show four photographers' work on analog film.

Lire la suite

New Balance 1890 on Film, Part 2: One Night at ...

Part 2 of our New Balance 1890 project: we turned Espacio Amen in Malasaña into Gallery Noir to show four photographers' work on analog film.

Lire la suite
Kiko Kostadinov x Oakley Ellipse: Feathers, Wood Grain and a Logo You Can Wear

Kiko Kostadinov x Oakley Ellipse: Feathers, Woo...

The Kiko Kostadinov x Oakley Ellipse brings feather and wood grain finishes off the Paris runway. Amherst Fade with Prizm Bronze lenses at NOIRFONCE Madrid.

Lire la suite

Kiko Kostadinov x Oakley Ellipse: Feathers, Woo...

The Kiko Kostadinov x Oakley Ellipse brings feather and wood grain finishes off the Paris runway. Amherst Fade with Prizm Bronze lenses at NOIRFONCE Madrid.

Lire la suite
Tom Sachs x NikeCraft GPS "Demerits": Break the Rules, Wear the Penalty

Tom Sachs x NikeCraft GPS "Demerits": Break the...

The Tom Sachs x NikeCraft General Purpose Shoe "Demerits" (FZ1363-002): a black leather GPS born from a school dress code and a marker pen. Out Sept 30.

Lire la suite

Tom Sachs x NikeCraft GPS "Demerits": Break the...

The Tom Sachs x NikeCraft General Purpose Shoe "Demerits" (FZ1363-002): a black leather GPS born from a school dress code and a marker pen. Out Sept 30.

Lire la suite
Mowalola x Air Jordan 14: A Relic, Waiting to Be Found

Mowalola x Air Jordan 14: A Relic, Waiting to B...

The Air Jordan 14 designed by Tinker Hatfield and released in 1998, takes its cues from the Ferrari 550 Maranello: a crest-like badge, a sole that nods to racing tyres, and seven Jumpman logos hidden across the shoe, as if waiting to be counted. It's the shoe Michael Jordan wore for the Last Shot in Game 6 of the 1998 Finals. Few Jordan silhouettes carry that much story in that much detail. Now Mowalola Ogunlesi has taken hold of it. Born in Lagos, trained at Central Saint Martins, former design director of Yeezy Gap, she is one of the most distinctive voices in fashion today. Her first Jordan Brand collaboration is an AJ14 in Black/Burnt Red–Metallic Gold (IQ5708-001), unveiled in Paris this summer. The campaign is called "Something's Off". It's a good title. Because something is. The upper is a burnt red-brown that looks aged rather than new, as if it has already lived a life. The midsole is blacked out. Plaid appears where you least expect it: at the heel and throughout the lining, red against black. The side window, traditionally home to the shield-shaped crest, now holds a round branded emblem. Underneath, "XIV" and a Jumpman sit in deep wine red, while touches of metallic gold keep the Ferrari roots quietly in view. Alongside it, Mowalola also released a backless AJ14 mule in aged metallic silver. Then there's the lettering. "MOWALOLA" runs across the side panels in an oversized cursive script, closer to a signature than a logo. It isn't printed. It's stitched: a dotted line of thread traces every letter, so the name feels drawn rather than stamped. On the insole, the same script returns on a bordeaux-red graphic, just below the Jumpman. This matters because the Air Jordan 14 is a shoe built on logos. Seven Jumpmen, a crest, a "23", an "XIV". Everything is precise, engineered, placed with the discipline of a car designer. Mowalola answers all of it with one word, written the way you would sign something you made yourself. Cursive is personal. It's a little imperfect, a little intimate, and it never looks exactly the same twice. Against the clean geometry of a Ferrari-inspired silhouette, it reads like a name carved into something old. A mark left by whoever held it before you. And the word itself is not just a brand. Mowalola is the designer's first name. On this shoe, the brand and the person are the same thing, written in the same hand. Who drew it? Neither Jordan Brand nor Mowalola has publicly credited a lettering artist for the collaboration. What we know is that the script is Mowalola's own signature mark, and that on the AJ14 it was translated into thread rather than ink. There's something about Jordans above the 11 these days. The 12s, 13s, 14s and beyond don't carry the same noise as the early numbers, and that's exactly what makes them exciting. Picking one up feels like discovery. The tones, the lines, the details you only notice the second or third time you look. They reward attention. With this AJ14, we wanted to take that feeling further. The aged upper, the muted palette, a name stitched into its side: the shoe almost feels like a relic. Something unearthed rather than unboxed. Something that needs to be delicately discovered. So we went after that idea in a dramatic way -deep shadow. Light used sparingly, only where it needs to fall. Details revealed one at a time, the stitching, the plaid, the gold, the way you would uncover an artefact: slowly, carefully, without rushing to see it all at once. We didn't want the images to explain the shoe. We wanted them to make you lean in. Photography has always been one of the ways we think about objects, from our own shoots to the work we admire, like Paolo Roversi's Doubts. Here, the goal was simple: treat a sneaker with the patience you would give to something rare. The Air Jordan 14 was designed around speed, precision and a car built in Maranello. Mowalola slowed it down. She aged it, marked it and signed it, and turned one of the most engineered shoes in the archive into something that feels personal. Some sneakers are made to be seen. This one is made to be found. The Air Jordan 14 x Mowalola "Burnt Red" is available now at Noirfonce. Explore the rest of our Jordan collection, or read about another Jordan collaboration rooted in culture: Jordan 16 x Free the Youth.

Lire la suite

Mowalola x Air Jordan 14: A Relic, Waiting to B...

The Air Jordan 14 designed by Tinker Hatfield and released in 1998, takes its cues from the Ferrari 550 Maranello: a crest-like badge, a sole that nods to racing tyres, and seven Jumpman logos hidden across the shoe, as if waiting to be counted. It's the shoe Michael Jordan wore for the Last Shot in Game 6 of the 1998 Finals. Few Jordan silhouettes carry that much story in that much detail. Now Mowalola Ogunlesi has taken hold of it. Born in Lagos, trained at Central Saint Martins, former design director of Yeezy Gap, she is one of the most distinctive voices in fashion today. Her first Jordan Brand collaboration is an AJ14 in Black/Burnt Red–Metallic Gold (IQ5708-001), unveiled in Paris this summer. The campaign is called "Something's Off". It's a good title. Because something is. The upper is a burnt red-brown that looks aged rather than new, as if it has already lived a life. The midsole is blacked out. Plaid appears where you least expect it: at the heel and throughout the lining, red against black. The side window, traditionally home to the shield-shaped crest, now holds a round branded emblem. Underneath, "XIV" and a Jumpman sit in deep wine red, while touches of metallic gold keep the Ferrari roots quietly in view. Alongside it, Mowalola also released a backless AJ14 mule in aged metallic silver. Then there's the lettering. "MOWALOLA" runs across the side panels in an oversized cursive script, closer to a signature than a logo. It isn't printed. It's stitched: a dotted line of thread traces every letter, so the name feels drawn rather than stamped. On the insole, the same script returns on a bordeaux-red graphic, just below the Jumpman. This matters because the Air Jordan 14 is a shoe built on logos. Seven Jumpmen, a crest, a "23", an "XIV". Everything is precise, engineered, placed with the discipline of a car designer. Mowalola answers all of it with one word, written the way you would sign something you made yourself. Cursive is personal. It's a little imperfect, a little intimate, and it never looks exactly the same twice. Against the clean geometry of a Ferrari-inspired silhouette, it reads like a name carved into something old. A mark left by whoever held it before you. And the word itself is not just a brand. Mowalola is the designer's first name. On this shoe, the brand and the person are the same thing, written in the same hand. Who drew it? Neither Jordan Brand nor Mowalola has publicly credited a lettering artist for the collaboration. What we know is that the script is Mowalola's own signature mark, and that on the AJ14 it was translated into thread rather than ink. There's something about Jordans above the 11 these days. The 12s, 13s, 14s and beyond don't carry the same noise as the early numbers, and that's exactly what makes them exciting. Picking one up feels like discovery. The tones, the lines, the details you only notice the second or third time you look. They reward attention. With this AJ14, we wanted to take that feeling further. The aged upper, the muted palette, a name stitched into its side: the shoe almost feels like a relic. Something unearthed rather than unboxed. Something that needs to be delicately discovered. So we went after that idea in a dramatic way -deep shadow. Light used sparingly, only where it needs to fall. Details revealed one at a time, the stitching, the plaid, the gold, the way you would uncover an artefact: slowly, carefully, without rushing to see it all at once. We didn't want the images to explain the shoe. We wanted them to make you lean in. Photography has always been one of the ways we think about objects, from our own shoots to the work we admire, like Paolo Roversi's Doubts. Here, the goal was simple: treat a sneaker with the patience you would give to something rare. The Air Jordan 14 was designed around speed, precision and a car built in Maranello. Mowalola slowed it down. She aged it, marked it and signed it, and turned one of the most engineered shoes in the archive into something that feels personal. Some sneakers are made to be seen. This one is made to be found. The Air Jordan 14 x Mowalola "Burnt Red" is available now at Noirfonce. Explore the rest of our Jordan collection, or read about another Jordan collaboration rooted in culture: Jordan 16 x Free the Youth.

Lire la suite
Adidas BadBo 1.1: Bad Bunny, Turned Down Low

Adidas BadBo 1.1: Bad Bunny, Turned Down Low

The adidas BadBo 1.1 by Bad Bunny: a bulky low-top with heritage details, shot in a music studio, plus his journey from SoundCloud to fashion.

Lire la suite

Adidas BadBo 1.1: Bad Bunny, Turned Down Low

The adidas BadBo 1.1 by Bad Bunny: a bulky low-top with heritage details, shot in a music studio, plus his journey from SoundCloud to fashion.

Lire la suite
New Balance 1890 on Film, Part 1: Four Photographers, Three Rolls, No Rules

New Balance 1890 on Film, Part 1: Four Photogra...

We gave four photographers three pairs of New Balance 1890 and three rolls of analog film. Part 1: a first look, and a question about creative freedom.

Lire la suite

New Balance 1890 on Film, Part 1: Four Photogra...

We gave four photographers three pairs of New Balance 1890 and three rolls of analog film. Part 1: a first look, and a question about creative freedom.

Lire la suite
Formula 1 Returns to Madrid: The Spanish Grand Prix at Madring

Formula 1 Returns to Madrid: The Spanish Grand ...

F1 is back in Madrid for the first time since 1981. We lived the first Spanish Grand Prix at Madring from the Audi Club Paddock, thanks to adidas Spain.

Lire la suite

Formula 1 Returns to Madrid: The Spanish Grand ...

F1 is back in Madrid for the first time since 1981. We lived the first Spanish Grand Prix at Madring from the Audi Club Paddock, thanks to adidas Spain.

Lire la suite
Noirfonce Paddock x adidas - Making It 1 of 1

Noirfonce Paddock x adidas - Making It 1 of 1

Custom adidas denim jackets, a breakfast workshop and a Scalextric track. Day 2 of Noirfonce Paddock with adidas Spain, ahead of the Spanish Grand Prix.

Lire la suite

Noirfonce Paddock x adidas - Making It 1 of 1

Custom adidas denim jackets, a breakfast workshop and a Scalextric track. Day 2 of Noirfonce Paddock with adidas Spain, ahead of the Spanish Grand Prix.

Lire la suite